Wednesday, September 20, 2006

More Praise for Rumble

I got an email yesterday from Bella Stander - Promotions Woman Extraordinaire - to say that she'd read RUMBLE (copy supplied by fabulous agent Kristin Nelson) and loved it. Check out her blog where she talked about it.

Now this is particularly pleasing to me for two reasons - One, when I worked with Bella in January she told me she did not read romance. Two - as a book promotions expert she is exposed to all manner and level of books but she liked mine.

For those of you who don't know Bella, let me assure you that she knows what she's doing. If you can't afford the publicist route - or it's just not prudent given the size of your print run or distribution - then I'd definitely look into setting up a couple of phone sessions with Bella. I had two one-hour phone sessions with her in January and the result was a five page document outlining my goals for RUMBLE, both pre-sale and post, and how I was going to achieve them. Not only did she put this non-marketing person on a plan in the right direction, she unleashed the marketing creativity in me that I didn't know I had and it hasn't stopped since then. Every week I come up with new ideas for ways to market RUMBLE. Some of them a little late now, but I'm storing them for the next book.

Basically, my talks with her taught me to think like a marketing professional and that's something I didn't have any bend toward whatsoever. So if you need a little direction with your publicity - need a jump start in your marketing thinking - schedule some time with Bella.

You won't be disappointed.

4 comments:

Kelly Parra said...

Jana, how nice of her! And congrats! RUMBLE is getting awesome reviews and I can't wait to read it!!

Jana DeLeon said...

Hi Kelly - yes it was definitely nice of her! I can't wait for you to read it either. :) I'm just hoping all these great reviews translate into big sales.

Jaye Wells said...

Great news and great advice. Thanks for the tips. Do you think at some point you could share (perhaps after the release) what worked for you and what didn't?

Jana DeLeon said...

Jaye - If I can figure out what worked, I'll be happy to share. Marketing for books is such a hard thing to quantify - but I'm going to try. :)

 
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