Thursday, May 25, 2006

Library Book #3

I'm going to jump ahead here and make a recommendation for those recently published -

Publicize Your Book by Jacqueline Deval

Let's face it, most writers don't have sales or marketing experience and the thought of doing PR for your own work is somewhat daunting. Do you know how to write a Marketing Plan? Do you even know what a Marketing Plan is? Well, Ms. Deval will spell it out for you in easy language to understand. Topics include: Book Marketing Basics, How to Write a Marketing Plan, Press Materials, Hire Your Own Publicist, The Print Publicity Campaign, Media Training: How to Give a Great Interview.

In addition to this book, I'd like to make another recommendation for those wanting to do their best to market their books but lacking the budget to hire a freelance publicist. You DO have the creativity to come up with your own marketing ideas. C'mon people, you just sold a BOOK. How can you not have an original idea? What you lack is focus/direction and an ability to know how to put it together.

My fabulous agent, Kristin Nelson, put me together with book promotions guru, Bella Stander of Book Promotion 101. Bella is SUPER nice and in two one-hour phone sessions, managed to get me thinking in the right way, threw out tons of ideas of her own specific to my book and market and told me to read Jacqueline Deval's book. I highly recommend you spring for a couple of phone sessions with Bella. It is WELL worth the money to get in a brief period of time what people pay thousands of dollars for a publicist to handle for them.

So if you're ready for this information - CONGRATULATIONS! You've sold a book!

Now get to selling it.


Kelly Parra said...

Really?? Wow, I have to get this book and I need some promo ideas, I think. =D

Jana DeLeon said...

LOL Kelly - yes, you need some promo ideas. And it's not as daunting as it sounds, I swear. Pick up the book and take a look. It should get you thinking in the right direction. Or at least point you in the right direction to think. :)

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